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Written While Building

Field notesTeardownBuild notes

Build notes, teardowns and the occasional argument about pricing.

NOTES FROM THE BUILD

Field notes2026-07-281 min read
What you are paying for when you pay an agency
Much of an agency quote pays for managing the work, not doing it. Here is how to tell the difference.
Teardown2026-06-141 min read
The automation that survives Monday morning
Automations rarely fail because of bad code. They fail quietly, and nobody notices.
Build notes2026-05-301 min read
Why every corner on this site is square
Small, consistent design rules are what make a site look professional. Ours are checked automatically.
Field notes2026-04-191 min read
What a website actually costs
A real price range, and the four things that move it.
Teardown2026-03-111 min read
A model is a component, not a product
Where AI genuinely helps a business, where it does not, and how to keep it honest.
Build notes2026-02-021 min read
A handover you can actually use
What you should own and have on the day your project ends.