Creator tools · 2026
Social Assembly — an AI coach for creators
An AI coach for content creators: plan a post, see what is working in your niche, and get feedback on a video before you publish it rather than after.
- Client
- Social Assembly — co-founded, built with a team
- Outcome
- Feedback on a video before you publish it
- Work in this line
- Applied Intelligence
- Started
The problem
A creator finds out whether a video worked once it is already posted, at the point where nothing about it can be changed. The advice available before that is generic, written for a different market, and quoted in dollars.
The approach
A chat orchestrator coordinating two specialist agents, rather than one model asked to be good at everything: a monetisation advisor and a pre-post video coach, each reachable over A2A and each answering only the question it was built for. Trends are grounded in live South African search rather than a stale training cut, earnings are estimated in rand, and every per-user table sits behind row-level security keyed to the signed-in address.
The result
Live at socialassemblyhq.com with email and Google sign-in, tuned for TikTok and Instagram. All three services — the Next.js app and the two Python agents — deploy from a single Render blueprint, with the agents kept as private services carrying no public URL at all, which is what their no-auth design needs. Co-founded, and 86 of the 246 commits are ours.
- Specialist agents behind one chat
- 2
- Video feedback before you publish, not after
- Pre-post
- Earnings estimated in local currency
- ZAR
